Coke Studio is a very popular music program in Asia and is a brand product of Coca-Cola. It is a television series featuring live music performances focusing on a fusion of the diverse musical influences in Pakistan and India, including eastern classical, folk, and contemporary popular music. The show basically provides a platform for both well-known as well as upcoming and less mainstream artists, from various genres and regions, to collaborate musically in live studio recording sessions. Coke Studio is adapted from the Brazilian version “Estudio Coca-Cola.” Thanks to YouTube, Coke Studio Pakistan and India are reaching people all around the world and this is a great thing. Many of the songs have more than a million views!
How often have you travelled to a foreign place and heard music so beautiful and unique and even though you could not understand the language, you immediately felt connected to it? You could relate to it and the melody carried you away? That’s Coke Studio. I don’t understand a word, but I love listening to it. Something about the music inspires me and I become aware that there is some fantastic music out there that I’ve been missing out on for years. I hope you’ll take some time out of your day and listen to some of the videos we post. You’ll love it!
Josh, featured in this video, is a Montreal- based, Indian/ Pakistani fusion band